Business

Small-business operations, online trust, pricing, automation and the metrics that tell you whether any of it is working.

11 articles

Talking to customers sounds simple, but most interviews are structured in ways that produce comfortable, useless answers. This arti…

Helena Vos21 Jul 202610 min read

Many small service businesses set prices by instinct and adjust when something feels wrong. A more structured approach removes most…

Mara Devlin10 Jun 20268 min read

Naming a business is treated as a creative afterthought, but a poorly chosen name can limit growth, confuse customers and create le…

Mara Devlin10 Jun 20269 min read

Profit and cash are not the same thing, and confusing them has ended more small businesses than a lack of customers ever has. This…

Idris Oyelaran13 May 202610 min read

Most returns policies are written to protect a business from every possible scenario, which makes them nearly unreadable. A clearer…

Helena Vos6 May 20268 min read

The jump from solo operator to employer is one of the riskiest transitions a small business makes. This article walks through the m…

Helena Vos22 Apr 202610 min read

A first-time online customer has no history with a business and no one to ask. Trust has to be earned through small, consistent sig…

Helena Vos1 Apr 20268 min read

Late payment is one of the most common and most avoided problems in small business. This article sets out a practical, unemotional…

Mara Devlin19 Mar 20269 min read

A winning proposal is less about clever formatting and more about proving you understood the problem before you offer a solution. T…

Idris Oyelaran4 Mar 20269 min read

Small businesses often drown in numbers that do not change any decisions. A short, well-chosen set of metrics does more good than a…

Helena Vos2 Mar 20268 min read

Automation can free up hours every week for a small business, but only when it is aimed at the right tasks. Here is how to decide w…

Helena Vos4 Feb 20268 min read

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